Clear Night Sky explores themes of digital communications and culture from a variety of sources and points of view and is brought to you by Clear Ink.
The Eyes Have It
Submitted by Josh Ross on Thu, 2007-07-12 09:37. paid search | Search Engine MarketingA new eyetracking study from the Microsoft Research group, finds that 24% of time during a review of search results is spent looking over the URL.
Punchline here is pretty simple; your search URL should be human readable, add credibility and correspond as much as possible to the searcher’s query and to your ad copy.
Punchline here is pretty simple; your search URL should be human readable, add credibility and correspond as much as possible to the searcher’s query and to your ad copy.
