Clear Night Sky explores themes of digital communications and culture from a variety of sources and points of view and is brought to you by Clear Ink.
To Buy Brand Terms or To Not Buy Brand Terms
Submitted by Ingrid Nielsen on Fri, 2007-09-07 09:08. SEMThat is the hot topic of the day in Paid Search Marketing. I came across a great article from Chris Copeland the other day looking at both sides of the equation. The short answer is "yes" something I whole-heartedly agree with. You can read the full article here (free subscription required)
