Steve, Thanks for visiting our site. As the Marketing Manager, I'm disappointed to read that you think we are being evasive. To be clear, there is no way to sign up for our service without knowing the price. The price is in the registration sequence - you can't sign up without seeing it. We reinforce the price when you sign up, and we send you a confirmation e-mail in your free trial to minimize any confusion. On top of all that, you can cancel your service with us at anytime on our site, and, as you can attest, we offer 24/7 US based customer service via telephone- which is no small expense considering we aren't a fortune 500 company. It is true, we don't usually display the price towards the front of the site . We do this because occasionally we do offer testing on the the site, and we don't want users to see one offer on one page, and then another offer somewhere else. Our pricing display also enables us to offer discounts to users based on the demographics that give us during our sign up process (when we can, we like to let students use our site for a little bit less than oil company executives). Of course, We are always testing new ideas about how to let customers know about us and the value that we offer, so you may see our price promoted a little more in the future. Rest assured, we won't ever hide the price from people who sign up to our service. Thanks, Steve Weir Director Of Marketing, HighBeam Research