Doing good work is great, but being validated and delivering breakthrough performance for a client is even better...and getting recognized for our work on 24 Hour Fitness in the press and an ad:tech nomination is the best. Ingrid Nielsen, our Associate Media Director and Senior Search Strategist has done an amazing job partnering with WebTrends and using their Dynamic Search platform ( formerly Clickshift) to the benefit of most of our search clients. Their product delivers on both of these customer needs:

Campaign Management - The overall platform allows us to manage costs efficiently while delivering a highly optimized search program that meets all of the strategic objectives of the campaign.

Sophisticated Measurement - The standardized and consistent metrics allows our analytics team to focus on analyzing data and delivering true value as opposed to being mired in data from disparate sources.

The net effect makes us more efficient and more successful in our search campaigns and ultimately leads to happy and satisfied clients. And it's nice to be recognized for it too! :)