There's this wonderful thing that happened today, which was a piece of great feedback. The cool thing is that the sender, Kelly Parkinson, accomplished two things:

1. Made us feel good
2. Made us look at her portfolio

Here's 1:1 marketing in action--or just someone like me who takes the time to compIiment people who do something well. [I like to tell our Desktop Support team that my computer is functioning extraordinarily well]. Here's what Kelly said (and you can find her at Copylicious)

"I was talking to [a colleague] the other day and she told me I should look up your company because it was really cool. Somehow I worked my way over to your blog and couldn't stop reading. Every post was interesting and fun. I am just starting out as a freelancer, and reading your posts is like getting a mini-tutorial in marketing. Have you considered writing a book? This stuff is just great--particularly your thoughts on Second Life. You persuaded me to give it a second chance. Anyway, carry on with the good work! And thanks for sharing your ideas."