I'm going to post these snippets from Adweek without comment. It's a perspective on the rise of user generated content by Phil Dusenberry, former chairman and chief creative officer of BBDO North America. He was inducted to the One Club Creative Hall of Fame this month. He is currently battling cancer, and I wish him the best.

Q: What do you think of the state of copywriting, given that we have user-generated content and consumer influence in the creative process?

A: As far as consumer-generated content, I think that's a joke because you should leave it to the pros to get something done. You may luck out and catch an idea from some amateur, but that's not really the way to go.

Q: So, you think it's a fad.

A: I don't think it's going to last, and you're going to see it take a powder very soon.

Q: Even though "consumer engagement" is the phrase of the moment?

A: The whole idea of consumers generating ideas is like pulling your own teeth as a dentist. Leave it to the professionals. That's what they're paid for.